[Rakathos]

Agreed, thanks for the feedback. I'm not a great writer, and my marketing skills definitely leave something to be desired. Nevertheless, it's something I've been trying to improve recently.

When comparing the copywriting I have on my product's website (Rakasheets, not Iron Conversions) it's leaps and bounds better than what it was when it first launched. Originally, my "copywriting" was a rant against using Excel sheets for inventory.

And personally, after re-reading this blog post I feel it was a bit jumbled and jumped around too much. Like I said, it's something I'm trying to improve.

[zhobbs]

The copy on the Rakasheets site also stood out to me as a problem. As hahla stated, your customer is likely not a hacker. The other vendors they give their money to do not say things like, "... without the suck" or "Benefits - lots of 'em."

The value of the inventory you're tracking could be a significant chunk of your customer's life savings, so I'd want to convey professionalism and trustworthiness.

Regarding copywriting in general, I've never tried it, but if you need help you might try something like https://draftin.com/

[tmzt]

The "using Excel for inventory" seems to contradict what you originally said about customers wanting inventory plus something else. If they are already using Excel (or Access) just for inventory than they are already comfortable having inventory in a silo. You are offering "a fancy Excel sheet on the web" which has been successfully marketed by a number of SaaS companies in other problem domains. (Time and expense tracking for instance.)