[glhaynes]

sitting through the same 4 advertisements over-and-over-and-over again for

What is it I don't understand about the online video business that causes this to happen? They can't get enough advertisements from their partners to allow them to be less repetitive? Advertisers don't want to provide variety? (Maybe advertisers specifically want the monotony? Surely not, else they'd follow the same scheme on network TV.) The endless repetition sucks to watch and it makes the whole thing seem amateurish.

[untog]

I think this might be one of the areas that Yahoo could really help. They've got a lot of advertising experience, and would hopefully improve Hulu's ad performance.

Both Hulu and Tumblr have proved that ads can work in their product, but haven't really brought them to any meaningful scale. Maybe that's what attracts Yahoo to them?

[SonicSoul]

this is the absolute worst, along with turned up volume for commercials it's pure evil. if there is a hell, i am sure it will be filled with repetitive commercials breaks.

if i remember watching tv at my parrents, the regular tv networks do the same thing right? my best guess is that they did some psychological studies and such repetition is necessary to program your brain with "WANT ARBY'S SANDWICH"

[espadagroup]

Hulu's CPM's are incredibly high, on par with prime time TV. Not that many companies advertise on TV at those rates; even fewer do so online.

[glhaynes]

Huh. OK, then it surprises me that they charge so much. I guess they're selling their ad space, though? (Hence it being sensible for them to charge such a high CPM rate.)

[criley]

Honestly, I'm just glad someone took that Gangnam Style pistachio commercial out back and shot it finally.

I'm scared to even mention the commercial though, in fear that I will go home and be subjected to another 20-30 plays of it :(

[mortenjorck]

On a tangent, that ad was such a terrible missed opportunity.

Here you have scored this exclusive deal with this impossible international crossover genius comedic rapper, and you sell a pretty delicious product, and all you can think of is a 1950s-style cutesy celebrity endorsement format. Ending with a very pre-Don-Draper, wink-and-a-fake-smile, generic-celebrity-worshipping closer "If Psy does it, we all go nuts."

I really liked Gangnam Style the first 30 times, and I enjoy Wonderful's pistachios, but this was perhaps the most unimaginative intersection of the two possible.

[trhtrsh]

....and you just said the manufacturer's name on a unrelated forum, so their ad campaign was a success.

[michaelt]

So it's impossible to discuss unsuccessful ad campaigns, as doing so immediately makes them successful?

[deegles]

If you're thinking/talking about the ad campaign, it wasn't unsuccessful. The unsuccessful ones are forgotten.

[spullara]

Funny, i'd seen that ad a dozen times and up until now i had no idea who made the ad.