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by pkmehta
4780 days ago
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Great points. Perhaps a dumb question but what is TOMA? I google'd and Urban Dictionary'd and I came up with the "Tennessee Osteopathic Medical Association" which my gut tells me is not what you're trying to achieve. Thanks for clarifying. BTW, #5 point is great. I've thought about writing posts that I thought might "do well on HN" but in retrospect, I stopped myself because realized our demographic isn't HN and so even if #1, it'd be a waste of traffic (except from a recruitment perspective perhaps). |
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TOMA is what's going on if I ask you to "name an American car company" and you immediately reply "Ford". And chances are you will say "Ford" and not "Buick" or "Chrysler" or whatever. Ford have done a good job of building TOMA. Likewise if I said "name a carbonated cola", it's a lot more likely you're going to say "Coke" than "Mr Pibb".
[1]: http://en.wikipedia.org/wiki/Top-of-mind_awareness