What's new is that the British government has decided to care.
See [1], search news for 'google tax', etc.
Edit: The Irish take is interesting [2]. The Cypriot crisis and Apple's decision to take out a huge loan rather than on-shore some offshore cash both provide further spice to the present arrangement.
The double Irish is legal for sales taking place in Ireland. The news article is alleging that the UK Google salespeople are making sales in the UK, in which case UK tax is due.
See [1], search news for 'google tax', etc.
Edit: The Irish take is interesting [2]. The Cypriot crisis and Apple's decision to take out a huge loan rather than on-shore some offshore cash both provide further spice to the present arrangement.
[1] http://www.guardian.co.uk/technology/2013/may/18/eric-schmid...
[2] http://www.independent.ie/opinion/analysis/no-wonder-the-nei...