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by johnvschmitt 4789 days ago
A stand? That's not what they need to go mass market.

When I show people the square dongle on my phone, the first thing most people ask is... "OK, that's cool, but how can it accept cash"?

If their communication is not really simple & clear about how they can be a "total" solution for a small business (which yes, must also take cash + CC's), then they will not get to mass market. Having more hardware (which is far harder to scale than software) will not be the best path.

That said, I'm still impressed with Square, as it's very hard to compete in a non-level playing field with huge entrenched players (Visa/MC/AMEX + big POS players), and the ecosystem needs successful upstarts to freshen the ecosystem for consumers.

2 comments

>If their communication is not really simple & clear about how they can be a "total" solution for a small business (which yes, must also take cash + CC's), then they will not get to mass market.

I'm not sure exactly how much clearer they can be. Scroll down the linked page, and they have a nice picture showing the Square Stand with a cash box and a receipt printer. Yes, they are add-ons, but nothing wrong with that and they do make it a complete solution for cheaper than a normal POS system.

Do people really ask how the Square can accept cash? You don't need a square to accept cash.
If you'd like to keep all your transactions tracked in one place, Square needs to allow for non-credit transactions.
They do.