[smackfu]

>If their communication is not really simple & clear about how they can be a "total" solution for a small business (which yes, must also take cash + CC's), then they will not get to mass market.

I'm not sure exactly how much clearer they can be. Scroll down the linked page, and they have a nice picture showing the Square Stand with a cash box and a receipt printer. Yes, they are add-ons, but nothing wrong with that and they do make it a complete solution for cheaper than a normal POS system.