People with trucks arrange their lives with the expectation they can immediately move large objects. The rest of us only move large objects a few times a year and borrow our friends' and families' trucks, and they resent us for it.
No resentment here. If couldn't have afforded the ~$45K for the truck, and the few thousand dollars per year for gas and insurance, I wouldn't have bought it.
I don't get people. I don't own the truck for social signaling, I own it as a tool, just like my welding gear, my CNC mill, and my laser sintering 3D printer.
On the notice board in my local supermarket, there are about 10 man and a van business cards pinned on. I'd probably call the one with the cutest logo.
I wouldn't say no matter the cost, but if the income is disposable, yes, we'd prefer to be able to do something when we want and not based on the schedule of a company/vendor we'd have to have the service provided by.
A great example? Look how popular 24 hour Walmarts are.