[unoti]

At first I thought this was going to be like "write the manual first" a la Fred Brooks. But it actually made a great point. Yesterday for the first time I read pg's outstanding growth essay http://www.paulgraham.com/growth.html which confirms many of these same excellent ideas.

[chaz]

I thought it was that, too, and it reminded me of Amazon's approach to product management, which is still pretty relevant to this post. Amazon's concept is working backwards, and they start with a press release of the product/initiative. It forces a clear articulation of what it is, how it's different, and who it's for. Internal circulation is used to refine it.

More details: http://www.quora.com/What-is-Amazons-approach-to-product-dev...