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by chaz 4791 days ago
I thought it was that, too, and it reminded me of Amazon's approach to product management, which is still pretty relevant to this post. Amazon's concept is working backwards, and they start with a press release of the product/initiative. It forces a clear articulation of what it is, how it's different, and who it's for. Internal circulation is used to refine it.

More details: http://www.quora.com/What-is-Amazons-approach-to-product-dev...