[wildcardww]

How does this differ to the 20+ other 'daily deal' sites in Australia? Is there a particular niche you are targeting?

[devcom]

We wanted to make ours more fun for the buyer and have a 'theme'. All our marketing has been aviation themed, such as "fly in for a great deal".

At this stage we kind of went broad, having a bit of everything to see which products sold more. We are a little limited to what our suppliers have at this stage. But the prices are still cheap

[redguava]

When someone asks what your competitive advantage is... and your answer is "all our marketing has been aviation themed"... you're in trouble.

You need to find a real competitive advantage if this is going to succeed.

[stephengillie]

That's a neat marketing theme, but I'm unsure how today's deal, a shaped cookie dough press, ties into that theme...

[devcom]

good point. I guess none of the items are really themed. But we could possibly add some themed artwork on the picture?