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by devcom 4807 days ago
We wanted to make ours more fun for the buyer and have a 'theme'. All our marketing has been aviation themed, such as "fly in for a great deal".

At this stage we kind of went broad, having a bit of everything to see which products sold more. We are a little limited to what our suppliers have at this stage. But the prices are still cheap

2 comments

When someone asks what your competitive advantage is... and your answer is "all our marketing has been aviation themed"... you're in trouble.

You need to find a real competitive advantage if this is going to succeed.

That's a neat marketing theme, but I'm unsure how today's deal, a shaped cookie dough press, ties into that theme...
good point. I guess none of the items are really themed. But we could possibly add some themed artwork on the picture?