[shortformblog]

The thing that's interesting about this format is that it seems to be an update to one of the more interesting ad platforms out there: The Deck.

(It's the ad platform Gruber and LaughingSquid, among others, use.)

The Deck is neat because it focuses less on the type of content and more on the quality of the publishers in the network. But the problem is, it's invite only. While there are other ad platforms that do similar things, what's nice about this is that it appears to treat the publisher as nice as the advertiser.

We need more networks where individual traffic is less important than the quality of the publisher and audience. This is a really good start on that front.

[ScottWhigham]

It's hard to manage "Quality" on any scale though. If 1000 "advertisers" signed up tomorrow, how would this company handle the quality control in a timely fashion? That's where the invite-only comes into play, I guess. You, the ad network, control how many and when advertisers enter your network.

[drivingsouth]

good point Scott. I guess we'll see. We're trying to consumerize the experience a bit (eg: http://influads.com/andrewHyde) and giving more power to the publisher's hands.

By default we'll be 20%-40% better than others since we're offering 20-40% less fees ;)