[ScottWhigham]

It's hard to manage "Quality" on any scale though. If 1000 "advertisers" signed up tomorrow, how would this company handle the quality control in a timely fashion? That's where the invite-only comes into play, I guess. You, the ad network, control how many and when advertisers enter your network.

[drivingsouth]

good point Scott. I guess we'll see. We're trying to consumerize the experience a bit (eg: http://influads.com/andrewHyde) and giving more power to the publisher's hands.

By default we'll be 20%-40% better than others since we're offering 20-40% less fees ;)