| My thoughts: The colours don't work for me. Changing the blue on the title bar may help, make it darker. Have you ever used Adobe Kuler? The Green colour doesn't add anything The search placeholder text is not centered (vertically) and spoils the flow when reading from left to right Try and get your font sizes consistent. Make the margins of the title bar consistent with the in-page gifts. Centre the login/password boxes On Find the Perfect Gift, all the options are buttons making me think that when I click them, I'll move onto the next section. I like the wizard aspect, just needs to be improved. Perhaps the title bar should appear once the wizard has been completed, or cancelled, so my eyes are not all over the place on first visit. Try improving how the bookmarklet works. When I click 'Save It' a new tab opens (in Chrome) and prompts me for my username and password. How about an in-page popup instead? One for the future, how about some localization? I'm in the UK and want to buy things off Amazon.co.uk. Good luck with it! |
Excellent points about the title bar, will look into making those changes.
Our font choices definitely need to be revisited and made more consistent.
I absolutely see your point about the buttons/coloring. Its setup that way to eventually allow multiple options but I will make sure it has more of a checkbox feel moving forward.
The entire bookmarklet process definitely needs work. We rolled out the site as a simple gift bookmarklet originally and came to the conclusion the average person has zero interest in bookmarklets. For the time being we've sidelined out efforts to make that experience more pleasant.
We moved away from modals, for now, because of issues with mobile. We plan on eventually incorporating them everywhere but at this point we're more concerned about interaction with the wizard/browse than we are less frequent activities like login and contact.
Funnily enough, we're still not seeing anyone actually press the "star" on gifts in the wizard so clearly there is something about such a passive (and from the users perspective unnecessary) interaction that fails miserably. At this point its clear we'll need to do a major overhaul of the wizard itself which was the thing I was most concerned about when posting this.