| Wow, thanks for the thorough review! Excellent points about the title bar, will look into making those changes. Our font choices definitely need to be revisited and made more consistent. I absolutely see your point about the buttons/coloring. Its setup that way to eventually allow multiple options but I will make sure it has more of a checkbox feel moving forward. The entire bookmarklet process definitely needs work. We rolled out the site as a simple gift bookmarklet originally and came to the conclusion the average person has zero interest in bookmarklets. For the time being we've sidelined out efforts to make that experience more pleasant. We moved away from modals, for now, because of issues with mobile. We plan on eventually incorporating them everywhere but at this point we're more concerned about interaction with the wizard/browse than we are less frequent activities like login and contact. Funnily enough, we're still not seeing anyone actually press the "star" on gifts in the wizard so clearly there is something about such a passive (and from the users perspective unnecessary) interaction that fails miserably. At this point its clear we'll need to do a major overhaul of the wizard itself which was the thing I was most concerned about when posting this. |