[hluska]

First, if you haven't read it, how do you know what it's about??

Second, did you skim over anything about the build-measure-learn loop? If so, let's say that you have an idea, build a first (completely fake) version, and get it in front of people. The next step would be to build something that works, right? If you're completely non-technical, how do you find people to take you to that step (and to do it elegantly enough that you can not only learn, but build on top of what you have learned)?

[lukethomas]

The point is that unless someone is paying your bills, you need to charge from the very beginning. It's supply/demand equation - your goal from the beginning should be to determine the demand, make sales, and fill the need with your offering.

[hluska]

I'm aware of that.

I just can't imagine how a wholly non-technical salesperson could go from validating there is a demand to actually fulfilling the demand without either finding a technical co-founder, becoming technical or else winning the freelance lottery.