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by jmtame
4828 days ago
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I used to have that curiosity to want to know why competitors were reaching out. I've seen the pattern enough times that I just know, so I have no interest anymore. You seem to support my point with your story. You said you thought they were interested in buying you at the end of it. Are there other reasons you've encountered, where competitors wanted to talk and there was another purpose behind it? |
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At one startup we sold access to our kick-ass CMS to another web design shop on a per-project basis. They got better tech and won more bids, we got to amortize our R&D costs over more projects. I doubt we ever lost even a single customer to them. There were tens of competitors just in our city, and they were targeting slightly more upscale customers anyway. Pure win/win.
When I sold consulting and support for an open source compiler, of course I talked with the guys doing the same for a competing compiler for the same language. Even though both our main customer was the same company. (Who slightly dysfunctionally were using both compilers for different projects). Why not?
Right now I work for a telecoms system supplier. It's always completely unclear what the overlap between our system and another supplier's is. So it's totally worthwhile to talk to them and figure things out. You never know what the outcome will be. They really could be a direct competitor. They could pat us on the back and say "that's so cute, we started out that way a decade ago". We could be complementary enough to cooperate of RFPs. They could want to license the technology and integrate it to their system. Or, yes, they could want to buy the company. It would be insane not to talk with these people just on the fear of wasting half an hour because you don't want to be acquired.