|
|
|
|
|
|
by richardjordan
4823 days ago
|
|
|
This is great stuff. I see so many startups get so excited about features and growth yet fail in their analysis of retention. Maybe I'm a bit on the data-nerd side but I love to see folks sharing their own methods for tracking and calculating this stuff. Even with so many startups basing their model on recurring revenue, it's still easy to trip up on modeling this stuff going forward. |
|
|
I think it's just we write less about it, not so much that we aren't aware of its importance. "How we managed to retain our users for 4 months" sounds admittedly less sexy than "How we got a bazillion users in less than 72 hours", but the truth is a tech startup with no strong retention strategy is basically dead in the water, and generally folks know this.