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by Mahn
4823 days ago
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> so many startups get so excited about features and growth yet fail in their analysis of retention I think it's just we write less about it, not so much that we aren't aware of its importance. "How we managed to retain our users for 4 months" sounds admittedly less sexy than "How we got a bazillion users in less than 72 hours", but the truth is a tech startup with no strong retention strategy is basically dead in the water, and generally folks know this. |
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