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by plansurf 4821 days ago
Hi ch0wn (and moioci) co-founder here,

The reason we didn't call it a "free trial" is because you can still keep using the service after 30 days. Some SAAS products have free plans that have caps on the amount of data you can create. We're basically saying the cap of data for the free plan is whatever you create in the 30 days -- that could be hundreds or thousands of bookmarks. You'll still have access to everything you own after the period but more importantly, if you weren't satisfied with the service you can export it all anytime.

Hope that clears things up a bit.

3 comments

I think it's fine to have a promotion and do everything possible to get users to experience and hopefully buy your product (I would not be paying my own mortgage otherwise). But I disagree with the "free forever" term in this case. This is a free trial. Perhaps there is a small catch to it, but still a free trial in my opinion.
Since you will eventually be limiting the core functionality I would say it is more appropriate to say it is a free trial with persistent, exportable data.
Yeah, I'm sure that's what the marketing department's first choice was.

I think this entire line of discussion is coming from a place of thinking way too much about it. Tinmark's cofounder's answer above is exactly what I was going to say. There's nothing dishonest about and below the headline there are 3 lines of text that very clearly state what a user would be getting. There's nothing ambiguous about the explanation.

I think the title is dishonest, but not egregiously so. It's not a real problem, you are right about that.
I must say that as a user I felt a bit deceived given the "now free" headline and then noticing the 30-day bit, which essentially means it's just a free trial. To me it doesn't sound like a "free plan".

I don't know, suddenly I wasn't so inclined to give it a go. Maybe it's better to be brutally honest.