Why do you say that these are strong brand names? I think all of the names are difficult to remember and spell. I know that finding a name is difficult, but the names of these startups are probably the least impressive aspect.
Wevorce - I doubt that people would remember this name
Startups can use a systematic method of determining if a name is memorable. I think the ability to remember the name and write it down and spell it correctly is the best indicator of a strong name.
I've done this previously by getting a short list of 15 names, then stating them several times in a video (in different orders), then using a crowdsourcing site such as amazon turk, get the person to watch the video and then write down which names they remember. This tests both their ability to remember the name amongst a crowd of other names AND their ability to spell the name. Certain names come way out on top.
Startups need to think very carefully about their name, because I believe the memorability of the name will have a huge impact on their success.
I think they are strong names based on either the language devices they employ or based on the existing brands they are carefully aligning themselves with, which I believe makes them memorable.
Here is a simple formula for one kind language device used in naming:
1) Find a key term: house
2) Find a word that rhymes with the key term: mouse
3) Find an idiom or common phrase that includes the rhymed term: mouse trap
4) Substitute the original keyword in place of the rhyming word
... result: house trap
Due to all kinds of fuzzy reasons that will never be arguably as good as testing names with real people (kudos for testing your names!), I prefer this method.
Can you elaborate re: fivetran? The name means nothing to me, so I'm wondering if it's something from the States or some other thing I don't recognize.
Wevorce - I doubt that people would remember this name
Startups can use a systematic method of determining if a name is memorable. I think the ability to remember the name and write it down and spell it correctly is the best indicator of a strong name.
I've done this previously by getting a short list of 15 names, then stating them several times in a video (in different orders), then using a crowdsourcing site such as amazon turk, get the person to watch the video and then write down which names they remember. This tests both their ability to remember the name amongst a crowd of other names AND their ability to spell the name. Certain names come way out on top.
Startups need to think very carefully about their name, because I believe the memorability of the name will have a huge impact on their success.