[thetrumanshow]

I think they are strong names based on either the language devices they employ or based on the existing brands they are carefully aligning themselves with, which I believe makes them memorable.

Here is a simple formula for one kind language device used in naming: 1) Find a key term: house 2) Find a word that rhymes with the key term: mouse 3) Find an idiom or common phrase that includes the rhymed term: mouse trap 4) Substitute the original keyword in place of the rhyming word ... result: house trap

Due to all kinds of fuzzy reasons that will never be arguably as good as testing names with real people (kudos for testing your names!), I prefer this method.