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Yes, actually we don't want ANY login/registration. Just put auth info in a cookie, and let the user associate it with an e-mail address later, once he actually knows he will keep using the service. I believe "I can't be arsed to register" is one of the top reasons websites lose prospective users. |
If the email address entered on our checkout page is already in our database, we link that purchase to the relevant account. If the customer want to login, they can, if not, that's cool to. We get a lot of wrong matches which needs to be fixed, but that seems to be a price we can and will pay.
We have had customer adding orders to other people accounts, because their email address was entered wrong ( even though we require the customer to enter the email twice. ) and we have customers ending up with multiple account that we need to merge. Despite all the problems, customers love not having to log in before doing a purchase. It's hit and miss in a few cases, but we try to do what our customers expect, matching their purchase to their account, regardless of login credentials. That's what consumers want.