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by jackseviltwin
4847 days ago
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That's funny, we came to the same conclusions and implemented them for our checkout flow. Here's an example: http://crop.to/fW Combining first/last name into a name field and auto-detecting card type were easy wins for the shopper, but in user testing, we found that detecting city/state from a zip code had some potential issues. First, the format of the form without city/state surprised some users. One user said something like "where do I put my city and state?" They ended up appending it to the street name. Then they filled in the zip code and saw that it fetched the city/state and then realized how it worked then went back to delete it from the street name field. Also, in the U.S., some zip codes can return multiple cities and states. Our solution was to populate a pull down of the possible values for both fields. It turns out there are small towns/cities that we didn't return from a zip lookup, so city had to be editable for these users. We added a "Let me type it in" option on the bottom of the city pulldown for those users, who are hopefully the minority. |
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