[jsiegz]

Most major daily e-mail sites do this, they just don't always send an additional e-mail to let the customer know that they do it.

Basically, it's best practice to auto-unsubscribe users who never open their e-mails to reduce risk of being marked as spam after a while.

[espadagroup]

Hey, on the marketing team at Fab. Honestly for us we never really considered the cost savings or have had to worry about being blacklisted. The decision wasn't almost entirely jump-started by anecdotal evidence from customer service that it would be a good idea. Obviously there are plenty of financial and operational reasons to do this, but ultimately if it's good for the customer then it's good for us and the brand.

[stevenou]

Yeah I work for a daily email site and we do this too. We just don't send another email letting them know - that's more spam! I was surprised that this was considered newsworthy... Most people in the industry do this. It's definitely considered best-practice - it reduces costs, improves metrics, and probably doesn't subtract much value compared how much it costs to keep sending them emails.

[trotsky]

You'd be surprised at how little most startup focused journalists know about the day to day of the industry. If it hasn't been touted in a press release or mentioned at an investors conference they probably don't know about it.

[eli]

I think it's often not that cynical. I worked for a fairly large B2B email newsletter company and we would periodically clean the list mainly because we wanted an honest, accurate count of our list size.