[stevenou]

Yeah I work for a daily email site and we do this too. We just don't send another email letting them know - that's more spam! I was surprised that this was considered newsworthy... Most people in the industry do this. It's definitely considered best-practice - it reduces costs, improves metrics, and probably doesn't subtract much value compared how much it costs to keep sending them emails.

[trotsky]

You'd be surprised at how little most startup focused journalists know about the day to day of the industry. If it hasn't been touted in a press release or mentioned at an investors conference they probably don't know about it.