[macchina]

>Not discounting works for Apple because products become obsolete long before they stop working.

No. Not discounting works for Apple because it's the only store selling MacBooks. You can buy pants and underwear at dozens of places that are not JCPenny. The usual practice is deceptive to be sure, but JCPenny gave up their most effective means of advertising bargains short of relentlessly juxtaposing competitors' prices against their own.

[maxprogram]

> Not discounting works for Apple because it's the only store selling MacBooks.

The only store... along with Best Buy, Amazon, Simply Mac, etc. etc.

[macchina]

Fair enough, but it's still a niche market that Apple has near plenary control over. Indeed, Apple essentially dictates what price other retailers may charge by keeping the wholesale price high. [1]

1. http://www.macworld.com/article/2024257/how-apple-sets-its-p...