[maxprogram]

> Not discounting works for Apple because it's the only store selling MacBooks.

The only store... along with Best Buy, Amazon, Simply Mac, etc. etc.

[macchina]

Fair enough, but it's still a niche market that Apple has near plenary control over. Indeed, Apple essentially dictates what price other retailers may charge by keeping the wholesale price high. [1]

1. http://www.macworld.com/article/2024257/how-apple-sets-its-p...