Scrolling is really becoming the new thing in UX design. It's an interesting contrast to the 'movie-like' flash animations of a few years ago that required no interaction on behalf of the user.
At some point users started closing the tab instantly as soon as it becomes clear something non-interactive like a flash movie is the central element of the page. The scrolling page is the optimal way of letting the user read the content at the desired pace.
A youtube clip would have done just fine. You can pause that if you need a slower pace. Scrolling is very slow here (and I'm using Google's own Chrome on mainstream hardware), and it's never clear where I should stop scrolling to view the page. I don't get the fuzz about scrolling websites.
Scrolling is really becoming the new thing in UX design.
Am I the only one who finds it irritating as hell to scroll when it renders slow? I don't think this is the end game. There has to be something better.