[gnu8]

At some point users started closing the tab instantly as soon as it becomes clear something non-interactive like a flash movie is the central element of the page. The scrolling page is the optimal way of letting the user read the content at the desired pace.

[lucb1e]

A youtube clip would have done just fine. You can pause that if you need a slower pace. Scrolling is very slow here (and I'm using Google's own Chrome on mainstream hardware), and it's never clear where I should stop scrolling to view the page. I don't get the fuzz about scrolling websites.