[kirillzubovsky]

I completely understand that Forbes is trying to make money and I hope they do. I assure you that I don't expect to read content for free, even if it's free. However, I believe that by encouraging me to read more of their content, in ways that would actually keep me on their site, overall would increase the number of ads that I get to see. Right now I came and I left because I was so put off by the clutter, but like I said at the end of the post, whenever I visit qz.com , I always read a lot more because I don't feel interrupted. If Forbes gave me more content and fewer ads, I would read more and would thereby see more ads. Maybe I am just not in the target audience, since I very very rarely click on the ads.

[robertlaing]

I don't know qz.com's financials, but the ad:content ratio of a profitable publication is normally a lot higher than what they have. Which suggests they're either strategically de-prioritizing advertising for the short term in order to build up audience, or they are struggling to sell space.

In the long-term, I would expect that for you to continue to enjoy quality content on qz.com, you'll probably be disappointed by an increasing amount of advertising. Whether it's in-between scrolling articles, or in the form of advertorial, or a banner at the top of the screen, it will come :( Such is the way of the world.