[robertlaing]

I don't know qz.com's financials, but the ad:content ratio of a profitable publication is normally a lot higher than what they have. Which suggests they're either strategically de-prioritizing advertising for the short term in order to build up audience, or they are struggling to sell space.

In the long-term, I would expect that for you to continue to enjoy quality content on qz.com, you'll probably be disappointed by an increasing amount of advertising. Whether it's in-between scrolling articles, or in the form of advertorial, or a banner at the top of the screen, it will come :( Such is the way of the world.