[chrismacho]

I'm not sure I agree with this. People expect to be returned to the index of that website/subdomain when clicking the site logo. If you want to give blog reader easy access to your main website, do that at the end of all posts or with some sort of accented nav item.

[Smudge]

> People expect to be returned to the index of that website/subdomain when clicking the site logo.

I'm not sure most people really understand the difference between "something.startup.com" and "startup.com", especially when the logo is the same on both.

If I click the logo of the startup, I expect to be taken to the landing page for said startup.

[masnick]

Agreed. There should be a link back to the home page for the blog that is not the startup's logo. The logo should go to the startup's actual home page.