[Smudge]

> People expect to be returned to the index of that website/subdomain when clicking the site logo.

I'm not sure most people really understand the difference between "something.startup.com" and "startup.com", especially when the logo is the same on both.

If I click the logo of the startup, I expect to be taken to the landing page for said startup.

[masnick]

Agreed. There should be a link back to the home page for the blog that is not the startup's logo. The logo should go to the startup's actual home page.