[thepumpkin1979]

Off-topic: Don't get me wrong, I'm on the side of whoever is telling the truth here, however, this CNN report/posting seems to be right on time in favor of Living Social, how does that work? do the PR department just email CNN and ask them "Hey, can you make a blog post quoting an internal mail to dimiss the lies PrivCo said early today?" No sarcasm here, does it really work that way or is just my imagination?

[sharkweek]

I work in the PR space -- most of the time it comes down to relationships and resource. Having the email address and even the slightest of personal relationships with influential journalists can work wonders in times like this.

A lot of times these writers are on the hunt for sources for their articles, and making yourself available to answer questions or give quotes, whether you're the founder or someone in the PR/Marketing dept, will go a long way down the road when you're looking for coverage on a new feature or want to clarify some bad press.