[sharkweek]

I work in the PR space -- most of the time it comes down to relationships and resource. Having the email address and even the slightest of personal relationships with influential journalists can work wonders in times like this.

A lot of times these writers are on the hunt for sources for their articles, and making yourself available to answer questions or give quotes, whether you're the founder or someone in the PR/Marketing dept, will go a long way down the road when you're looking for coverage on a new feature or want to clarify some bad press.