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by aiurtourist
4872 days ago
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I'm no expert, but I'm very sure that the difficulty in finding items in a retail store is by design. If every customer walked in, grabbed exactly what they needed without looking at anything else, paid and left, the stores would probably make half as much money. It's common knowledge that "big brand" items in a grocery store go on the eye-level shelves because the distributors have paid more, and I remember reading that the ends of the aisles ("caps" maybe?) are super-primo real estate - that's why the ends always have Pepsi and Tostitos and big-name items. It's probably the same reason there are "impulse items" in the aisle when you check out. Oh, hey, yeah, I do need some gum, why not buy a pack. |
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It's also by design that milk and bread are in the back corners of the store.
But, ecommerce makes this disdain for the shopper unsustainable. 10 years ago, if you're store sucks, you don't really have a choice. Now, if you're store sucks ... well I can buy a majority of the stuff I need through Amazon, Diapers.com, etc.
So, could HelpPing be a timing play? Helping change stores right when they need to change ... so that they can survive to 2020?
This sounds too theoretical even as I type it