[timerickson]

The point the OP is trying to make is not the liking of VICE – the "Johnny Wonny" account legitimately liked VICE, but did not like the POST that VICE chose to "sponsor" and show to other users as if he had liked it. It becomes disingenuous when Facebook doesn't inform the user that they are posting a specific article/post on the users behalf, to all his friends.

[cdalonzo]

It's pretty obvious, at least to me, that the person liked just the brand, and that the brand is just advertising a post below the like. I would think it would say "Johnny Wonny liked VICE's post" if the user liked the post.

[timerickson]

Correct, but this isn't obvious to everyone. This UI design seems purposefully chosen by Facebook to look as if the user has liked the post as well as the brand page.