[cdalonzo]

It's pretty obvious, at least to me, that the person liked just the brand, and that the brand is just advertising a post below the like. I would think it would say "Johnny Wonny liked VICE's post" if the user liked the post.

[timerickson]

Correct, but this isn't obvious to everyone. This UI design seems purposefully chosen by Facebook to look as if the user has liked the post as well as the brand page.