[neya]

Am I misunderstanding the product, or does it look like it solves not that much of a big problem? So, this device let's you track how long you've been running on a particular pair of shoes and when they would wear out, so you can have them replaced on time.

How different is this from installing an app on your smartphone and tracking the miles walked (on that particular pair of shoes)?

Could someone please clarify? Given the fact that this is a product coming from a big-shot (or an ex-bigshot?) at Microsoft, I am somewhat disappointed (I was expecting something radically different)

[mmachlin]

Everyone must start with an MVP. We wanted to be very cautious with what we promise and can deliver for the first version, so we're only including the basic functionality. Please follow our progress to see the radically different things that are coming up in the future.

However, even this "basic" product already has advantages over having a phone. You lace it to your shoe and forget about it. No need to have the phone on you while you're running, remembering to start/stop the app that counts your mileage. What if you have two pairs of shoes, than the mile counting app will not be all that useful.