[mmachlin]

Everyone must start with an MVP. We wanted to be very cautious with what we promise and can deliver for the first version, so we're only including the basic functionality. Please follow our progress to see the radically different things that are coming up in the future.

However, even this "basic" product already has advantages over having a phone. You lace it to your shoe and forget about it. No need to have the phone on you while you're running, remembering to start/stop the app that counts your mileage. What if you have two pairs of shoes, than the mile counting app will not be all that useful.