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by andrewescott
4908 days ago
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This doesn't appear to be the case in question. Based on my reading of the article, it seems that the network link between Free and YouTube is becoming congested at peak times. Free doesn't want to pay to make it any larger, and neither does Google. Hence the escalation. It's not to do with network links between end customers and Free. |
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My understanding is that when these things happen, the content provider is virtually always willing to make the link bigger (because congestion causes lag for their customers, which they don't want).
The problem is that ISPs have started leveraging the hard monopoly they have over the ability to send packets to their own customers. So instead of just paying to upgrade the link between the two networks, they want content providers to pay in effect to upgrade the ISP's own internal network -- which their own customers already paid them to do, but if they double dip then it's pure profit. And the content providers (or their own network provider) will have no choice but to pay whatever is asked or lose access to many thousands of customers.
The real problem with all of this is what it's going to do to the marketplace. Because the only way to push back against that sort of extortion is to have sufficiently compelling content that the ISP can't risk losing it, in effect having your own monopoly to counter the ISP's. So YouTube is fine, Netflix is probably fine (but see spat with Comcast a while back), and what happens to the little guy? Screwed.
Which is why the people saying this is about Google have it totally wrong. Did you catch the "no comment" from the article? You would think they might have something to say if it actually affected them, right? Condemn the ISPs acting unreasonably? But Google is fine. They're the ones with leverage -- they're the ones the ISPs are complaining about because they can't push them around.
The problem is the ISPs can and do push everybody else around. And that has to stop, or we'll be left with the core of the network owned exclusively by a tight cartel of the likes of Google and Amazon because they're the only ones with enough clout to push back against every regional monopoly ISP in the world.