| >Free doesn't want to pay to make it any larger, and neither does Google. My understanding is that when these things happen, the content provider is virtually always willing to make the link bigger (because congestion causes lag for their customers, which they don't want). The problem is that ISPs have started leveraging the hard monopoly they have over the ability to send packets to their own customers. So instead of just paying to upgrade the link between the two networks, they want content providers to pay in effect to upgrade the ISP's own internal network -- which their own customers already paid them to do, but if they double dip then it's pure profit. And the content providers (or their own network provider) will have no choice but to pay whatever is asked or lose access to many thousands of customers. The real problem with all of this is what it's going to do to the marketplace. Because the only way to push back against that sort of extortion is to have sufficiently compelling content that the ISP can't risk losing it, in effect having your own monopoly to counter the ISP's. So YouTube is fine, Netflix is probably fine (but see spat with Comcast a while back), and what happens to the little guy? Screwed. Which is why the people saying this is about Google have it totally wrong. Did you catch the "no comment" from the article? You would think they might have something to say if it actually affected them, right? Condemn the ISPs acting unreasonably? But Google is fine. They're the ones with leverage -- they're the ones the ISPs are complaining about because they can't push them around. The problem is the ISPs can and do push everybody else around. And that has to stop, or we'll be left with the core of the network owned exclusively by a tight cartel of the likes of Google and Amazon because they're the only ones with enough clout to push back against every regional monopoly ISP in the world. |
Most companies are already paying a premium to get content directly to users by way of CDNs. This already happens, has happened for years, and will continue to happen.
When someone pays Akamai, it's because Akamai has negotiated directly with every ISP in the world to put some boxes on their network so bits get to the ISPs users faster. I think people who think this doesn't already happen are kind of missing the point.
In the case of Youtube, this is a totally different issue, IMHO, because it's not really about content producers. It's about a shitload of bandwidth that an ISP has to build their network to handle. And that's their job right? Except Google runs ads on Youtube, and makes money from the end user this way. The ISP is just a "dumb pipe" to you and me, but they have serious outlay to provide a lag-free Youtube experience to their customers for which they get nothing back.
Now, I'm sure the smarter ISPs have negotiated some sort of revenue share with Google as part of peering agreements, but maybe the contract terms in this case weren't to Free's liking. How would we know? IMHO there's not enough information in the article to blame either party one way or the other, but I think that most people on HN are treating this more as a net neutrality thing and not as a contract dispute. :)