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by dkarl
4914 days ago
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The Delta iPhone app saved my ass and let me check in right before the cut-off for flight I needed to make, while I was stuck in traffic in a cab outside the airport. However, downloading the app was preceded by ten minutes of trying desperately to check in using the Delta web site on my iPhone. I was stymied by a combination of strangely sized fonts (which forced me to zoom way in on a huge page in order to locate and click on tiny menu titles at the bottom of the page), mysteriously placed menu pop-ups (as in I clicked a button to open a menu, and then had to pan around the page trying to find where the menu had appeared), and other problems that I never figured out. I downloaded the app out of sheer desperation to check in on time for my flight. In any other circumstance, I would have given up, gone to a competitor, and filed the company and brand name in my brain under "fuck you." (Actually, I did that last part anyway.) Nagging me to download an app is bad enough. If you took the time to build an iOS or Android app but didn't put any effort into mobile usability for your web site, then you presumed you could make me install your app. You presumed too much. |
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This is why I never want to own an airline: you get blamed when your customer leaves his house too late to be at the airport on time.