[bifftannen]

That sounds frightening to me. A bunch of people getting into the education market just because its the next big money maker is wrong. I deal with current education software on a daily basis. A large percentage of that is made or owned by Pearson as one example. The amount of money charged for something that is just terrible in every facet is sickening.

[trevelyan]

Pearson is not strong outside institutionalized education, which is not the growth space and is VERY hard for startups to address anyway. They have money to buy stuff, but their margins are eroding in print and the company isn't structured to innovate elsewhere, in large part because no-one running any division wants money-losing investments on their balance sheet. So the company has to acquire rather than innovate, and isn't even very good at that (Tutorvista???).

There is really interesting stuff happening in the adult education market that will eventually trickle into K12 and higher ed. It just isn't generally covered by edutech press because of the focus on institutional money. So don't fear the reaper and all, although I agree about the quality problems now things will look differently in ten years.

[digitalengineer]

I wouldn't fear this development. Sure like every other 'new' development everybody and their aunt will want a piece of the action. But we are talking the internet here. We'll see a quality/price competition develop and us users have excellent ways to complain or praise. I can even see 'old' institutes compete in this space, as well as one-on-one coaches or authors of 'how to' books selling educational plans along side of their books. Think of Amazon showing you a popup "you bought 'Career Warfare', would you like to enroll for the upcoming class? First 2 classes free!"

[rajshekhar]

Though many people are getting into education ( some serious curriculum education ) but many of them are working towards open learning, and above that people are taking that very seriously.