[PaulRobinson]

Devil's advocate argument: if they were giving you something in return, and that could be cash, but it might also be "you can have this content for free".

In the UK a few news sites have changed cookie banners to "you can accept and see this stuff for free, or you can sign up for a subscription, which would you prefer?". It's the only time I hit accept (and then clear browser history).

If blanket preferences from browser signals became the norm, a segment might open up where you would configure preferences and a data broker would make sure you get something in return for your data. At minimum it might force paywalled publishers to consider that as a "lite" subscription option.

[troupo]

> but it might also be "you can have this content for free".

ads don't require invasve and pervasive tracking

[jamiequint]

Effective ads absolutely require knowing more about the user than the context on the page it's a 1-2 orders of magnitude revenue difference for the publisher per-impression.

[crote]

The effectiveness of ads is highly doubtful in general - especially when you're looking at impressions rather than clicks. And that's before we consider advertising mostly being mostly a zero-sum game.

Advertisers are willing to pay more for privacy-invading ads because they believe they are more effective. If privacy-invading ads were illegal they'd just go back to context-dependent ads like they have been using for the thousands of years before the internet was invented, and after an adjustment period the revenue will just bounce back to where it was before.

Most advertisers know this already. If privacy-invading ads were so effective, why are all the major brands now using influencers to market their products? Why go through the effort of finding a specific Instagram channel which might be a good fit and convincing the operator to enter a brand deal, when you could also just directly pay Instagram for a highly-targeted ad one swipe away?

[troupo]

> Effective ads absolutely require knowing more about the user than the context on the page

That's what the tracking industry keeps telling you with zero evidence it's true.

And then there are studies like this one: https://www.sciencedirect.com/science/article/pii/S016781162 which say that targeted ads need to be 100% to 700% more effective to be as profitable as non-targeted ads

[alt227]

You seem to have missed the point. No ads dont require those things, but companies could start offering content in return for those things instead of ads.

[Alpha3031]

As I understand it, it is the position of several DPAs that denial of access entirely (i.e. "consent or pay") could contravene the "freely given" requirement of GDPR in most cases, though this has thus far not been tested in court.

(see e.g. https://iapp.org/news/a/cjeu-clarifies-cookie-consent-requir... https://www.edpb.europa.eu/news/edpb-consent-or-pay-models-s... )

[troupo]

> but companies could start offering content in return for those things instead of ads.

Again, that is not a requirement. If your argument is that they give us content for free because of ads, ads don't require pervasive and invasive tracking. Or hiding stuff behind paywalls (since ads pay for it).

[alt227]

No my arguement is not that they give us free content for ads. It is that in the future it is entirely possible that they offer us free content in return for us allowing pervasive and invasive tracking.

Im pretty sure if a company said something like "Here have free netflix for life, as long as you install this browser plugin that provides us with information about your shopping habits" millions of people would bite their hand off.

[inigyou]

That's been ruled illegal in the EU, but EU sites still do it. Basically, the consent exception only applies if the user isn't coerced into it. Because coerced consent isn't consent.