[troupo]

> but companies could start offering content in return for those things instead of ads.

Again, that is not a requirement. If your argument is that they give us content for free because of ads, ads don't require pervasive and invasive tracking. Or hiding stuff behind paywalls (since ads pay for it).

[alt227]

No my arguement is not that they give us free content for ads. It is that in the future it is entirely possible that they offer us free content in return for us allowing pervasive and invasive tracking.

Im pretty sure if a company said something like "Here have free netflix for life, as long as you install this browser plugin that provides us with information about your shopping habits" millions of people would bite their hand off.