[GaryBluto]

If you count Google as an appropriation of Googol, surely Nvidia appropriates Invidia?

[em3rgent0rdr]

Nah. "Google" is pronounced the same as the English word "Googol", so I do consider it appropriating. Meanwhile, Invidia is a latin word, which as a dead language, and it is pronounced differently from "Nvidia", so I don't consider that the same as appropriating a living language word.

[ButlerianJihad]

"invidia" is an Italian word, so it does survive in living languages.

https://en.wiktionary.org/wiki/invidia

"Nvidia" as "officially" pronounced in English is not significantly different from some of those pronunciations.

https://en.wikipedia.org/wiki/Nvidia

And the founders seemed to be well aware of the existing usage when they chose the name.

[nilamo]

Those are different though? At no point in that sentence was I confused about which word meant what. Unlike Amazonian datacenters deep in the Amazon's Amazon.