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by windward
9 days ago
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As an opinionated 'power user' type, I've become used to experiencing friction on web 2.0. So for example I sometimes have to make accommodations because my adblocker or user scripts aren't working with a change on a site. I also find myself doing a lot of captchas, because I use a VPN. That's not unexpected: I'm treading an unhappy path, I shouldn't expect my usage to be considered when these changes are made. But what I find increasingly common is that I run into these kinds of frictions even when I do behave as a normie. So even if I do install the official Reddit app, I'll end up going through the broken flow you've described. Or I'll make an account and be immediately given a shadowban for being a 'bot'. Or I'll see cookie prompts interfere with login prompts interfering with app prompts. Devs aren't even making things work outside their own setup now. |
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Often, this friction is on purpose. A good example is how websites show the cookie banner:
The least friction will be to disable tracking cookies, and showing an unobtrusive banner asking the user to opt-in. Very few sites do this.
Showing a screen-blocking pop-up where users get to "accept all" or "deny all" adds friction.
The worst is when a site shows that pop-up but removes "deny all", instead forcing the user to reject all cookies one by one.
I think it's the most commonly used dark pattern out there.