[yuye]

>But what I find increasingly common is that I run into these kinds of frictions even when I do behave as a normie.

Often, this friction is on purpose. A good example is how websites show the cookie banner:

The least friction will be to disable tracking cookies, and showing an unobtrusive banner asking the user to opt-in. Very few sites do this.

Showing a screen-blocking pop-up where users get to "accept all" or "deny all" adds friction.

The worst is when a site shows that pop-up but removes "deny all", instead forcing the user to reject all cookies one by one.

I think it's the most commonly used dark pattern out there.